Moldovan Influencers and their income taxes. Doina Danielean a fully registered Blogger

EN

Blogging must be done with responsibility and advertising incomes should be treated like every usual monthly salary. Says so State Tax Service of Republic of Moldova. The authorities explained me what is the point of view of the law regarding Moldovan Blogging and Doina Danielean, an influencer from Moldova, described me how does it work in reality.

Money from advertising means salary

Shortly: Money received by influencers for advertising means salary and like every income, it should be taxed. State Tax Service of Republic of Moldova says that has information that some bloggers are not paying taxes for their payed advertising on their Instagram pages, so authorities are following them in order to convince the bloggers to pay taxes. Anyway, is well-known that in Moldova there are only a few influencers who pay income taxes, the rest are hiding behind hidden advertisement.

RO

Bloggingul trebuie făcut responsabil, iar câștigurile din publicitate trebuie tratate ca o leafă obișnuită. Așa spun autoritățile fiscale, inclusiv cele din Republica Moldova. Serviciul Fiscal de Stat de la Chișinău mi-a explicat ce spune legea la capitolul “blogging moldovenesc”, iar influencerul Doina Danielean mi-a descris cum stau lucrurile în practică.

Reclama în schimbul banilor se traduce în salariu

O persoană care prestează ocazional servicii de reclamă trebuie să achite impozite pe veniturile obținute, deoarece banii primiți înseamnă salariu în opinia Serviciului Fiscal de Stat. Fiscul adaugă:

“Indiferent de faptul dacă persoana care prestează servicii şi/sau lucrări este angajat al entității în baza unui contract individual de muncă sau nu este angajat al entității dar ocazional prestează servicii în baza unui contract civil, în ambele situații venitul achitat persoanei fizice pentru serviciile acordate urmează a fi supuse impozitării și calculării contribuţiilor de asigurări sociale în modul general stabilit de legislația în vigoare.”

Mai mult, bloggerul este obligat să declare anual veniturile, prin completarea „Declarației cu privire la impozitul pe venit”, nu mai târziu de data de 30 aprilie a anului următor anului fiscal de gestiune. Veniturile urmează a fi reflectate la codul C4 „Alte venituri impozabile” în Declaraţia menționată.

Influencerii moldoveni și taxele la stat. Serviciul Fiscal de Stat pe urmele lor

Fiscul spune ca are informații precum că anumiți influenceri, buni de plată, s-ar eschiva de la plata impozitelor la stat pentru banii pe reclamă pe care îi primesc. Așa că sunt întreprinse acțiuni de conformare voluntară sau forțată. Iar pentru a-i găsi pe acești bloggeri, instituția spune că poate apela și la surse indirecte, fără să specifice care sunt acestea.

“Pentru a determina corectitudinea calculării sumei obligaţiei fiscale, autoritatea care efectuează controlul fiscal poate folosi, metode şi surse indirecte, conform legii”, scrie Fiscul.

EN

Doina Danielean – a  fully registered Moldovan Blogger

Doina Danielean, blogger cu 158 K followeri pe Instagram

Doina retells me that in every contract she signed for, there was a point about taxes. A serious company will always pay taxes, says she. For example, lately, she had a collaboration with Viorica Cosmetic, the biggest cosmetics and perfumery manufacturer from the Republic of Moldova. Every month, her income was taxed – 12% . Now, Doina has 7 contracts, so she is doing advertising for 7 companies on her Instagram and not only. One of them is with Aridon. Her contract with Aridon, says that she has to pay 22% monthly taxes. It is about more than 2000 MDL per month, that means about 100 EURO. In the future, Doina is thinking to open her own SRL, because it is more convenient. A SRL pays less – 4% pay income taxes.

RO

Doina Danielean – blogger din Moldova cu acte în regulă

Doina povestește că în contractele de colaborare pentru publicitate semnate există mereu un punct legat de impozite. O companie serioasă care face plățile prin contabilitate nu se va eschiva de la impozite, spune ea. Doina mi-a oferit drept exemplu colaborarea ei cu Viorica Cosmetic (cel mai mare producator de cosmetice si parfumerie din Moldova). Din salariul primit de la Viorica Cosmetic pentru publicitate la ea pe Instagram, Doina a achitat 12% din venitul lunar. La final de an, când ultima oară a prezentat darea de seamă la Fisc, Doina spune ca s-a ales și cu anumite scutiri, primind astfel și niște bani înapoi. La moment, Doina are 7 contracte de publicitate în derulare, printre care și cu Aridon. La Aridon, din leafa primită, i se impozitează 22 de procente, ceea ce ar însemna peste 2000 de MDL pentru o lună. Pe viitor, Doina se gândește să își deschidă un SRL, pentru că ar fi mai convenabil. Un SRL achită mai puțin – 4% din venituri, menționează bloggerița.

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